https://www.astridraimondo.com/work daily 1.0 2020-05-04 https://images.squarespace-cdn.com/content/v1/5b3145729d5abbe8784280f1/1531714312009-ZQ71VKQ0SFXFY2OXGES3/olla-ky-279051-unsplash.jpg Home - ACTIONABLE STRATEGY Persona Development - I leverage your research, digital data, and secondary tools to humanize your target audiences. Empathy Mapping - taking your target audience research a step further by focusing on motivations and thoughts. Consumer Decision Journey - outlining the multiple touch points where consumers are open to brand influence. Content Strategy - leveraging your business goals, and your target audience insights to develop content plans that will move your audience down the purchase funnel. Media Collaborator - partnering with media professionals to architect a successful channel strategy. https://images.squarespace-cdn.com/content/v1/5b3145729d5abbe8784280f1/1531266005883-NV8VGJRFYQUDUW8F9XDD/joseph-pearson-352145-unsplash.jpg Home - cross-cultural and latinx strategy The top 100 populated cities in the U.S. are minority, majority populations. Opening a window to learn how different cultures influence and blend into one another. Cross-Cultural leader - working domestically and internationally to help businesses make their brand relevant to new audiences in the U.S. Latinx Insights - deep pulse in the Latinx 57.5 million ever-evolving population. https://images.squarespace-cdn.com/content/v1/5b3145729d5abbe8784280f1/1531714217731-MBZ9DNDQL26596RABT52/rawpixel-568385-unsplash+%281%29.jpg Home - discovery Actionable Discovery - collaboration and interviews with business leaders to define success and establish S.M.A.R.T. goals. Leading Research - primary and secondary to uncover the most relevant information regarding your business, competitors and audience. Data Analysis - extensive experience in social, CRM, Google analytics as well as data aggregator services. Translate data to insights that help optimize campaigns and user experience. https://images.squarespace-cdn.com/content/v1/5b3145729d5abbe8784280f1/1530305766486-CQ0WBQKIMJFV3FSX8BJ2/alin-meceanu-177302-unsplash.jpg Home https://www.astridraimondo.com/about daily 0.75 2020-05-04 https://images.squarespace-cdn.com/content/v1/5b3145729d5abbe8784280f1/1588630483817-RRXKV1ACFNXMKGG2XUAB/ASTRID+2.JPG Resume - About me. L.A. woman at heart. I did escape for a dozen years to pursue my love for marketing and all things digital in San Francisco but I'm BACK. When I'm not reading, finding patterns, admiring design, I'm chasing two little boys and hushing Hector the dog. My husband and I escape to see the world as much as possible, but send me an email, I promise to respond in English or Español. https://www.astridraimondo.com/home daily 0.75 2018-06-29 https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1535394848185-CGDDU4QCIRSO4U1270H3/image-asset.jpeg Home https://images.squarespace-cdn.com/content/v1/52a74d9ae4b0253945d2aee9/1535394867157-MTQAOAQPKWQ68DDY1HTW/tumblr_mn8b8sLRb61rkz363o1_1280.jpg Home https://images.squarespace-cdn.com/content/v1/5b3145729d5abbe8784280f1/1529958845734-I39ZNWY3WD85Q7CY8SEM/rawpixel-568385-unsplash.jpg Home https://www.astridraimondo.com/hire-us daily 0.75 2018-07-14 https://images.squarespace-cdn.com/content/v1/5b3145729d5abbe8784280f1/1531682573987-7DWLHZZYFHQST5IIRT1J/pavan-trikutam-1660-unsplash.jpg Contact Astrid https://www.astridraimondo.com/read-me daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1412689652885-P9TPK298WCTZU748L0SG/Lifestyle03.jpg Read Me